WeChat development

Questions and answers about obtaining a WeChat account

1. 1. Is there any information for opening an official WeChat account?

On the inquiry page of this website, please fill in the “WeChat Official Account Opening Request Form” from the “Inquiry Form” and send it to us, and we will send you guidance materials via email.

2. Can a foreign company without a local subsidiary or representative office in China open an official WeChat account?

Even if you do not have a local company or representative office, if you have a group company or affiliated company in China, you can still open it in the name of that company. Please feel free to contact us

3. 3. I heard that WeChat has several official accounts, but is there a way to choose?

Company users usually use service accounts (Chinese: service questions) and subscription accounts (Chinese: subscription questions). The former can be delivered four times a month and is usually used. The latter can be delivered every day, but because it is hidden in subfolders by the WeChat mechanism, the exposure is slightly lower than the former, and it is suitable for purposes such as email newsletters (a highly distributed information publishing service). Etc.) It can be said.

In addition, the functional differences between these two types of accounts are very small. For example, unauthenticated type service issues can use the external link in the submenu, but subscription issues cannot use this feature unless it is an authenticated account.

four. Are there any differences in the application conditions for "verified account" and "unverified account"?

Official WeChat accounts are further divided into "verified accounts" and "unverified accounts". When applying for a "certified account", you need to submit a lot of materials and information, and you also need to confirm the cooperation with the company's bank account in China. In addition, the certification renewal process needs to be carried out once a year, and the certification renewal fee is paid to WeChat operator Tencent, which is several hundred yuan per year.

Fives. What are the advantages and disadvantages of getting an "authenticated account"?

The advantages of "authenticated account" are as follows.

(1) Since the acquisition conditions are stricter than the "unverified account", the account has a higher reputation and reliability.

②You can use more functions of WeChat account. For example, you can use the API (development interface) of your WeChat account, and you can build a "Small Business Castle (Online Store in WeChat Mall)" with payment functions on your account.

③If there is a subscription problem (subscription account), you can use the internal hyperlink function in the provided article. However, unless the "WechatPayment" function is turned on, the internal hyperlink function cannot be used for service issues (service accounts).

However, in the following situations, an "Unauthenticated Account" is more appropriate.

(1) When not using API (Many accounts do not use API) (

2) When opening an account with another name such as an affiliate company or agent instead of the company name.

③First start with "uncertified account", and then switch to "certified account" after observing the situation.

④If you want to open multiple accounts in the name of one company

6. How many WeChat public accounts can a company open?

Each company’s "Authentication Account" is limited to 5 accounts. There are currently no restrictions on "Unauthenticated Accounts"

7. 7. I want to publish content through the WeChat official account. Which publishing method can I use?

WeChat has SNS function and also functions as a multi-functional mobile browser. The following deliveries are possible. If you are interested, please feel free to contact us.

(1) Operators content-oriented outbound distribution (including images and videos). You can distribute content to followers on a regular basis.

②Use the submenu in your account. Use WeChat’s internal functions to create and store content containing images and videos, such as static pages. Responsive delivery method allows you to browse through the visits of followers.

③Use the submenu in your account. A delivery method that guides followers to an external mobile compatible website by filling in links. However, if you have a subscribed account, you need to become a "certified account" to use this feature.

④If you have an "authentication account", you can use WeChat's API. By linking accounts with external mobile sites or databases to construct e-commerce sites or WEB systems, a more complex distribution method can be realized.

8. 8. How effective is the advertising effect of opening a WeChat account?

WeChat currently has hundreds of millions of users in China alone, and it is a frequently used SNS. Therefore, according to the way it is used, it can be expected that there will be good advertising effects. Of course, in addition to opening an account, I think it is necessary to promote the account itself and link it with advertisements in other media. For example, it is necessary to display QR codes of WeChat accounts through advertisements in real stores and various media, and to update and distribute content regularly. If we can link to a mobile website, it will be more effective. We do not advertise or promote WeChat accounts, but we can provide consulting services.

9. How long does it take to apply for an account?

If you have an "unidentified account", you can open an account within about 3 working days after submitting the application materials and information. "Authentication account" takes about 5 working days.

ten. How much does it cost to apply for an official account or operate an agent at the request? Please tell me how the cost is.

The fees for the start of school and the first year are as follows.

Initial cost 500 yuan

Account authentication (optional) cost 500 yuan/year (times)

Annual cost of operating agency service is 1,500 yuan

11. Please tell us in detail about the scope of account application agency and operational agency services.

(1) Preliminary explanation and preparations for account application

(2) Actual work of account application

(3) Initial settings after opening an account (various initial settings, initial menu settings, page settings within 15 pages, etc.)

(4) Operator support during account operation

(5) Account operation/maintenance agent (delivery agent, setting change agent, etc.)

We can distribute 2 pages per year or up to 12 pages at a time to set up proxy. In addition, you can perform tasks several times a year, such as adding or changing account settings. However, if the amount of over-delivery or too many pages is reached, additional costs will be incurred

12 Please tell me about the contract period and contract method.

Generally, the contract period for WeChat-related services is an annual contract system.

We have prepared an application (contract) for the use of our designated service.

13 What materials and information need to be submitted to apply for a WeChat account?

A total of about 20 materials and information need to be submitted. Please contact us for detailed regulations.

14. Can I change the WeChat account ID (Chinese: good signal) and nickname after obtaining it?

It cannot be changed, so please consider carefully when determining your ID and nickname.

15. 15. Can I transfer the obtained WeChat account (Chinese: good signal) and nickname to another company, or change it to someone else’s name?

Can't.

16. Can I delete/delete the WeChat account?

possible. If the account owner submits the relevant application documents to Tencent, the account will be deleted within approximately 7 working days. After deletion, your WeChat account and nickname can be reused by other applicants. However, the followers and related data of the original account cannot be transferred or transferred.

17. How long does it take between the submission of the manuscript to the outsourcing distribution business and the actual release of it?

In principle, it will be released on the next business day, but depending on conditions, it can be released on the same day.

18 years old How can I add the information of my WeChat official account?

The important thing is to increase the exposure of the official account. For example, consider the following method.

(1) Publish the account name and QR code on the general advertising media (

2) Publish QR codes on POP or in tourist attractions, shops, airports, etc. where target users gather

Distribute flyers everywhere (3) Use accounts on the website, actively promote the content and convenience of accounts, and increase followers

④Use exhibitions and events to promote the account

⑤ Cultivate influential followers, or use Internet idols, bloggers, celebrities, etc.

To promote. ⑥Publish advertisements to WeChat users on the WeChat platform

19 What kind of advertising can we place on WeChat?

There are two ways to place ads on WeChat. You can choose between "theme area" ads and "public release" ads.

"Tomo area" is a social function in a WeChat personal account, which is a circle of friends.

"Tomo Zone" advertising is a method of posting personal content (actually advertisements) such as blogs as members of the "Tomo Zone" of a personal account. The advertisement is placed in a prominent position in the "Tomo area" of the personal account, so it is easy to notice and watch.

"Public Offering" is the official account. "Public issues" are further divided into subscription issues and service issues.

"Public Release" advertisements will be distributed along with the content distributed in the "Public Release".

Both of these advertising methods can be used to precisely narrow the scope of target users by specifying various attributes (such as region, age, gender, hobbies, etc.), and can be used to advertise products, services or accounts. .

20 What is the difference between WeChat "Tomo Zone" advertisement and "Public Release" advertisement?

There are some differences as follows.

(1) Differences in scale and budget

"Tomo area" ads are for large-scale ads and have a high budget. It will start at tens of thousands. "Public" advertising is cheaper and easier to use.

(2) Different billing methods

There are two types of "Tomo Area" ads: a fixed fee system that guarantees the number of exposures and a bidding system.

"Public" ads are charged based on the number of clicks on the ad link. This is a bidding system that costs at least 0.5 yuan per click.

Both advertisements must be applied as advertisers, and a deposit must be deposited in advance.

(3) The difference in advertising placement is

In the case of a "Tomo zone" advertisement, the advertiser will be published as if it were one of the "Tomo zone" (anthropomorphic accounts) in a personal account, such as a blog.

In the case of "public distribution" advertisements, the advertisements are placed in the form of banners at the bottom of many publicly distributed daily deliverables.

(4) The difference in advertising design requirements lies in advertising

There are limited differences in the placement position, allowable capacity, size, and form of the advertisements. The design requirements for "Tomo Zone" advertisements are more complicated than those for "public release" advertisements. . Using a relatively simple slogan design, the design of "public release" advertisements is fine.

twenty one. Is it possible to link articles from other SNS (weibo, Facebook, etc.) official accounts or external website pages?

possible. On the article's screen, click the "..." button in the upper right corner, and then select "Copy Contact" from the displayed menu list to copy the URL, and then paste to set the link.

twenty two. Is it possible to embed (paste a link to an external site) a hyperlink to an external site page from the article attached to the WeChat account?

If you open the service account, make it an "authentication account", and then open the "WeChat Pay" function, you can use the hyperlink in this article. Using this feature, you can embed hyperlinks in the text and images of articles.

If there is a subscription problem, the "WeChat Pay" function cannot be opened, so the hyperlink function in this article cannot be used like the above service problem.

However, for service issues and subscription issues, you can only display a URL (pointing to an external hyperlink) of the page to be derived from the article at the bottom of the article to be published.

Or, for service accounts (service numbers), you can embed external links in the submenu of the account page.

For subscription accounts, you can use the external link function in the submenu, provided that you will be an authenticated account.

twenty-three. Can I use the official WeChat account to open the "WeChat Pay" function?

For the service number (service account), you can open the "WeChat Pay" function by completing certain application procedures. If there is a subscription issue, the "WeChat Pay" function cannot be opened. Please contact us for more information.

twenty four. Even if I choose to manage the account for the request, can my company manage the account freely? Can I use analytics data and API freely?

Generally possible.

However, if your account contains information related to the search, the search will follow the content distribution status of your account, and at the same time, you will need to retain the backyard login permission of your account before you can proceed. freely. You can freely use analysis data (follower data, access data, etc.) and APIs.